PwC 2011 Annual Report - Going beyond sport

In the past year we've been working with Beyond Sport, a global organisation that promotes, develops and supports the use of sport to create positive social change. All projects backed by Beyond Sport are carefully assessed to make sure they will significantly improve the lives of the individuals and communities for whom they are run. Projects must also prove they are sustainable and structured in a way that enables the idea to be copied by others across the world.

One of the projects we've been supporting is Greenhouse, which uses sport as a tool to transform young lives by helping them develop positive life skills and improve their behaviour, attitude and attendance at school. It focuses on schools and community clubs based in areas of high deprivation, with young people of all abilities given the opportunity to join in.

Watch this video to find out more about the project from both the Greenhouse team and our people working with them.