In 2012, a team of assurance personnel together with experts in survey methodology, data analytics and mathematical modelling combined to create a groundbreaking new industry standard for measuring audience reach and quality: The Business Media Total Audience Certificate. Developed in conjunction with the Audit Bureau of Circulation (ABC), as well as publishers and advertising agencies, the certificate allows publishers to measure and report audience size and profile across multiple media platforms, including print, website, tablet and smartphone.
At a time when media budgets are feeling the squeeze, this innovative new approach enables publishers to demonstrate both the size and quality of their readership to their advertisers, while helping the advertisers themselves plan more effective campaigns.
The work has been celebrated not only for its benefit to individual clients, but also for its contribution to the wider media industry. Among a number of award nominations and short-listings over the past two years, we are delighted to have won the ‘Audience Measurement’ award from the Internet Advertising Bureau of Europe in 2012 for our work with Financial Times and, most recently, the ‘Cross Media Project of the Year’ title at the British Media Awards 2013 where the judges said: "With the proliferation of mobile devices, it’s become increasingly important to track audiences across platforms. This winner is a credible alternative to current metrics that demonstrates great innovation ... and will be welcomed by all the industry!"
John Ridding, Financial Times CEO
Phil Clark, UBM Digital Director
Tim Potter, former Centaur Publishing Managing Director
Brendan Judge, Head Of Strategy, News International