We made 100 tickets for every performance at The Old Vic available for just £12 to people aged 25 and under.
The partnership forms part of our strategy to raise aspirations in the communities where we work, through education, employability and the arts. We have a long history of providing support in the London communities where both The Old Vic and a large proportion of our people are based.
We’re helping bring the arts to a new generation who might not otherwise be able to afford the average West End ticket price of £50. This relationship creates value for our own people too. Of course, those lucky enough to be under 25 can join the club but everyone else can claim a discount on tickets too.