Communications Review
Are your priorities fit for the future?
March 2011
While seizing new growth opportunities at home and abroad and managing the risks of an uncertain environment, operators’ priorities have evolved at dizzying speed.
Successive waves of activity have left most operators on a largely equal footing as far as their service offerings and platforms are concerned, throwing the focus back onto the business basics of differentiation, customer relationships and operational structures.
With this in mind, we have centred this edition of Communications Review on some of the priorities we think operators need to focus on in order to survive and thrive in the future.
For a number of years now, providers of business-to-business (B2B) communications services have lagged behind other segments of the industry in generating profitability. Here we present our perspective on how to deliver a significant and permanent improvement in the segment.
We believe that only by addressing the issue of integration can operators really maximise the lifetime value of their customers and deliver the converged communications and media experience that customers are demanding.
Communications service providers continue to migrate to new, flatter IP and open, standards-based architectures, while simultaneously expanding their range of services to customers. These advances bring new threats to their systems, their critical information and their customers’ information.
Traditionally, Revenue Assurance groups only monitored and affirmed usage transactions. Because it functioned centrally in the flow of data through the operator’s value chain, Revenue Assurance always had the potential to play a far more valuable role across the organisation. Today, with the industry-wide move to data-rich, high bandwidth services, often delivered in partnership with other providers, operators’ Revenue Assurance groups have to evolve to realise new ways they can support the business.
The global economy is still recovering from the worst economic crisis in 75 years and many countries are grappling with the aftermath of recession. We set out to uncover how chief executive officers are approaching growth during a time when sustainable economic recovery is far from certain.
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