The New Digital Economy

The New Digital Economy Adobe PDF Format

Based on global research conducted by Oxford Economics and sponsored by PwC, AT&T, Cisco, Citi, and SAP, this white paper identifies the economic and technological trends that are reshaping global business.

The recession and financial crisis that ended in 2009 caused seismic shifts that have reshaped the global business landscape. The downturn has hastened the adoption of new technologies: mobility, cloud computing, business intelligence and social media sparking a new wave of wealth creation.

The report identifies and investigates these trends:

• The coming of age of the global digital economy
• Industries undergoing digital transformation
• The digital divide reversing - moving from West to East
• The emerging-market customer taking centre stage
• Business growth shifting into hyperdrive
• Firms reorganising to fully embrace the digital economy

We discuss what CEOs should be doing to ensure their firms remain competitive in this disruptive environment.