For the past decade, the seven largest emerging market economies (E7) have monopolised the spotlight. We think the Gulf Cooperation Council (GCC) economies deserve more attention from global business than they are currently receiving. First, they are as big as the Indian economy (based on GDP at current market exchange rates). Second, they have grown faster than most E7 economies on average since 2000 and have to potential to grow in the future as their workforce is projected to grow and third, they continue to maintain a pro-business environment. However, with opportunity of a bigger workforce comes the challenge to create an extra 10 million jobs by 2025. We think this challenge could provide the Gulf with the gold opportunity to push through reforms needed to diversify away from oil and gas based production and create the jobs of the future.