Our approach to corporate responsibility

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What is Corporate Responsibility?

Like most organisations we have our own definition.

Put simply, corporate sustainability is about helping us understand how we impact our stakeholders and the communities in which we operate, and then applying this knowledge in a responsible way to create a strong and successful business.

It enables us to add value to all of our stakeholders, ranging from clients to employees, suppliers, local community partners and society in general. It does this by giving us a different and broader view of business issues, prompting us to consider ethical and sustainability issues, understand risks from a more holistic viewpoint and leverage our network more effectively to the benefit of all our stakeholders. Corporate sustainability is about creating the right culture for our business – one in which we not only understand our impacts, but are motivated to manage them effectively.

Our Sustainability Footprint – understanding our impacts

We started our corporate sustainability journey by using a simple model to identify and map our major corporate sustainability related issues into four main segments:

Environment -
our impact on the environment from running our business

Community -
the impact of our business on our local communities

People -
our impact on the people who work in our business

Marketplace -
our impact on the market through the services we deliver, and the goods and services we buy to support our business.

When we mapped our most critical issues onto the model, it developed into our [CS] Footprint.

This shows us that while the community and environment are important areas, the greatest impact we have as an organisation is through our interactions with our people and with the marketplace in which we operate.

Graphical representation for the environment, community, people
and marketplace sections of corporate responsibility.
(Click the thumbnail for a full-size version)

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© 2008 PricewaterhouseCoopers. All rights reserved. PricewaterhouseCoopers refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.