England 2018 announce PwC as first sponsor

The UK practice to act as business adviser

On 29 October 2009, PricewaterhouseCoopers LLP (PwC) were officially announced as the first sponsor backing England’s bid to host the 2018 FIFA World Cup^TM.

With a long track record of advising football clubs, from the top of the Premier League through to those in the lower divisions, PwC will act as business adviser for the campaign to host the World Cup 2018 in England.

Led by Julie Clark the 14-strong PwC team will be working to provide rigor and independent advice to various aspects of the bid, helping England 2018 in their discussions with key stakeholders including: the UK government, applicant host cities and FIFA.

Julie Clark, Head of Sport, PricewaterhouseCoopers, said:

“We are tremendously passionate about our partnership with England 2018, as well as the UK sports market, and look forward to providing economic impact assessment, guidance on tax and guarantees, and advice on the budget to the bid team.

“PwC has a strong regional network of offices which is very well aligned with the list of applicant host cities and the sponsorship therefore benefits the firm across the UK.”

Preliminary economic impact figures demonstrate staging the tournament could equate to £3.2bn for the country.