Managing in a downturn

Read the transcript.

Find out more about managing in a downturn:

• Strategy
• Finance
• Operations
• Stakeholder Management

When a downturn threatens, businesses need to take decisive steps to understand the situation and what it means for their future survival. Planning for a downturn maximises the opportunities available, enabling the best prepared businesses to come through the bad times reenergised and fit for the future.

Managing in a downturn may be difficult for many of today's executives, who have built their careers through 17 years of economic growth. Natural attrition will have removed many experienced managers from the corporate scene, but we believe that PwC has the collective knowledge and accumulated wisdom to help businesses survive and thrive in all circumstances.

In the video above, Barry Ross, head of corporate restructuring, gives his views on managing in a downturn.