Operational capability |
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Use the downturn to your advantage
If history has taught us anything about managing in adversity, it is that cost cutting alone is not enough to ensure company survival. Successful restructuring is about the effective use of all the assets at a company’s disposal
The need for operational restructuring is being driven by a combination of the current economic crisis and general oversupply in many industries. The more prudent companies will have already begun restricting discretionary spending such as travel and training, the CEO will be focusing on the core activities of the business, reducing capital expenditure.
None of this will be new and, given previous times of oversupply and recession, probably only to be expected. However, this is a good time to reflect on the lessons learnt from major restructuring exercises in past recessions and understand whether these measures in, and of themselves, will be enough to ensure survival for today’s major corporates.
Flexibility is the name of the game for businesses seeking to improve their operational position in a downturn.
Winning companies stay light on their feet, deploying all their resources in the areas of the business most likely to do well in trying economic conditions, while directing their operational energy towards the opportunities that arise.
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Case Study
Commercial media company
Faced with very highly competitive market, declining share price and a potential exposure to the threat of a takeover, PwC was appointed to review the businesses operating model of this well known UK media business.
Within a matter of weeks the team identified a number of opportunities to fundamentally transform the level of operating efficiency of the business that would deliver significant and sustainable cost reduction. Key recommendations included re-engineering a number of core business functions in a way that delivered against customer demands more efficiently and effectively. Total annualised cost savings identified were in the region of £40m.
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