CFOs are again under the spotlight, this time to successfully manage their businesses through the economic crisis. Our CFO clients have been telling us that while working capital is important, they have now covered this and are ready to look at the broader Balance Sheet and Profit and Loss, to see where else they can enhance performance and conserve cash.

This interactive tool gives essential short to long term guidance for CFOs managing the downturn, across the many challenges they will face every day.

Click the image below to launch the guide.

To find the information you need enter those familiar lines on the Income Statement and Balance Sheet. The challenges of your particular business will determine which of these areas are most relevant. Alternatively, if you need to focus on specific time frames, the 'Checklist' section gives access to those.

Of course it is still important to achieve a balance between managing the short term implications of the downturn on finance, and preserving the long term vision for the function. Maintaining the ambition of a finance function able to manage compliance and control, drive efficiency and provide insight to the business, is critical if it is to continue moving towards a business partnering role.