A brand new era: managing in a downturn, positioning for an upturn in the media sector |
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A brand new era: managing in a downturn and positioning for an upturn in the media sector
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The media sector is facing the combined forces of a cyclical downturn and structural transition from off-line to online, analogue to digital. Media companies are responding to the downturn by driving through a series of cost-cutting measures. Many changes are long-overdue. Media executives face some tough decisions along the way.
A brand new era cuts through the complexity and responds to the urgency by setting out a transformation agenda for media executives, helping them manage the downturn and position for an upturn.
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