From Sao Paulo to Shanghai - new consumer dynamics: the impact on modern retailing

October 2006

The stark contrasts in the urban-rural divide, the widening gap between skilled and unskilled workers and the polarisation of the formats and products needed by highly differentiated consumer segments at each end of the social spectrum have significantly reshaped retail and consumer strategy.

This is one of the key findings in "From São Paulo to Shanghai - New consumer dynamics: the impact on modern retailing".

This is the fifth edition of annual regional research which analyses the different and changing investment challenges and opportunities for companies in the retail and consumer sector. This year the study looks at six specific markets: Argentina, Brazil, Poland, Russia, India and China where there is huge potential for investors.

In addition this year, each country report includes case studies which highlight practical examples from both multinationals and regional players.

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