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March 2006
A pan-European research paper exploring the changing attitudes towards the
advertising landscape in the consumer finance industry, commissioned by
Google.
Issues raised include the lack of investment by consumer finance companies into the internet for their advertising strategies, e.g. Search advertising, whilst persevering with traditional media.
60 leading consumer finance companies across six European countries have been targeted to provide a unique snapshot of the current industry attitudes towards media buying and advertising effectiveness.
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