Technology Executive Connections – Volume 5

Going green: Sustainable growth strategies

March 2008

Welcome to the fourth volume of the Technology Executive Connections, a series of surveys and reports on global business issues in the technology industry sector.

Our report Going Green: sustainable growth strategies is based on a global survey of 150 technology industry executives, in depth interviews with 20 industry leaders and insights from PricewaterhouseCoopers sustainability professionals.

The concern about climate change is driving demand for both green products and greener operations.  Our report shows how technology companies are pursuing green-related profits while averting rising energy costs.  The paper also shows that technology companies around the world are greening their supply chain, reducing their environmental risk, and reporting sustainability practices to stakeholders.

How and why are green companies responding to the challenges and opportunities of ‘going green’?  While altruism tells part of the story for the rise in the number of technology products, customer demand and rising energy costs are more important factors. 

When technology companies implement green strategies they must consider what impacts this has on every step of the value chain.  In addition, many technology companies are taking proactive steps towards sustainability to avert regulation and also promote a greener image to stakeholders.  And finally, although hardware manufacturers have the greatest incentive to adopt green initiatives, all segments of the industry are facing the same challenges and opportunities.

To find out more about these issues, along with the impacts and opportunities going green could present your company, please read Going green: Sustainable growth strategies.