Technology Executive Connections – Volume 4

Exploiting intellectual property in a complex world

June 2007

Welcome to the fourth volume of the Technology Executive Connections, a series of surveys and reports on global business issues in the technology industry sector.

Exploiting intellectual property in a complex world is the result of a global online survey of nearly 200 technology executives worldwide, personal interviews with 30 senior industry leaders, and insights from PwC subject matter professionals.

Intellectual property is the lifeblood of every technology company. Yet in today's emerging markets a great deal of that lifeblood is freely available on the streets and in competing labs. In our recent survey, technology industry executives admit they don't have a well-developed IP strategy to protect and manage the value of their IP portfolio.

So, how are today’s leading technology companies dealing with this challenge? Litigation isn't the answer it once was. The need to collaborate, accelerate R&D, and develop global supply chains further complicates the issue. As a result, the focus is shifting from legal protection to deft management for maximum IP value. That's what PricewaterhouseCoopers latest Technology Executive Connections reveals.

The report will provide you with some useful insight and food for thought as you develop your company’s intellectual property management strategies and goals.

For more information on key findings from the survey results and to order a hard copy, please click here.