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Who really profits in a world of falling prices?

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March 2005

Price deflation is having a dramatic impact on the UK retail and consumer goods sectors. PricewaterhouseCoopers research into price deflation between 1992 and 2004, conducted by our transaction services retail team, looks at how prices have moved in this period; explores the underlying factors; and how retail and consumer goods companies are responding to the issues around price deflation. It also includes a look at the changes ahead.

 


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Contacts

Mark Hudson
     Partner, UK Retail and Consumer leader
    +44 (0) 20 7804 5141

Maria Dunbar
    +44 (0) 20 7804 4273

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