Market Intelligence

Macro Consulting

Market intelligence provides the foundation for key business decisions on strategy, investment, valuation and impact.

Identifying new opportunities, exploring new markets, and recognising potential threats ahead of competition are all key to the success of business.

We can help businesses to assess the risks and opportunities in their markets, the effectiveness of their strategy, and the impact their business has on the economy. All these factors are essential to establishing the best strategy for the business.

PricewaterhouseCoopers provides practical and empirically-supported solutions using economic tools. Our service combines strategic analysis with strong quantitative skills, and in-depth industry expertise designed to provide expert analysis on behalf of our clients.

Potential issues

• You want to explore potential new markets for your business
• You want to understand the impact of changes in economic variables, such as interest rates, exchange rates or inflation, on your business
• You want to quantify the positive contribution your business makes to the economy
• You need to know the future direction of asset prices such as property
• You would like to benchmark the future of your city or region against others

How we can support you

• Prepare economic outlook reports on the country or industry you are interested in
• Prepare short term and long term forecasts of macroeconomic variables such as GDP, inflation, average earnings, consumer demand and interest rates
• Advise on the impact of key events such as EU accession or major changes in tax policy on your markets
• Assess the contribution your company makes to the local economy in terms of economic variables such as employment, tax revenue and output
• Construct models to forecast prices and key market trends

PwC's Macro Consulting services include:

• PwC Economic Views - a client web providing up-to-date economic outlook reports on 40 economies, along with long term and short term forecasts of key economic variables, special interest research, and links to PwC industry research. Recent special interest research provided by this service include:
• Assessment of US and European equity market valuations
• Economic impact of private equity and venture capital in Australia
• An overview of the carry trade
• Tailored economic outlook analysis and forecasts
• Lobbying support using tools such as economic impact assessment
• Market trend and price forecasts
• Regional/city benchmarking

UK Economic Outlook and thought leadership reports

We produce the UK Economic Outlook publication three times a year. In addition to a detailed review of UK economic trends and prospects and an overview of global trends, UK Economic Outlook includes special research articles on a broad range of topics including in recent issues:

• Global city GDP rankings for 2005 and projections to 2020
• The impact of migration on the UK economy
• Modelling UK house price uncertainty
• How do inflation rates vary by income group?
• Outlook for UK business investment
• Do European M&A deals create value for shareholders of acquirers?
• Economic impact of higher oil prices

In addition to UK Economic Outlook, we also produce thought leadership reports on a broad range of macroeconomic and public policy topics. In particular, we produced two major reports during 2006 looking at:

• How big will the major emerging market economies get by 2050 and how can the OECD compete?
• The World in 2050: implications of global growth for carbon emissions and climate change policy

A third report on global banking trends to 2050 is due to be published shortly.

Other thought leadership reports have covered topics such as long-term trends in the public finances, pensions policy and the economic costs and benefits of universal childcare.