We predict the UK Entertainment & Media (E&M) sector will grow by 3.1% (CAGR) from 2012 – 2016 to a value of £63 billion. In the videos above we discuss the overall trends in the UK, and the issues facing companies in the broadcasting, publishing and advertising industries specifically. We also highlight the key things companies need to be thinking about now to remain competitive in 2016.
This will be driven by internet advertising, which we forecast will grow at 12% annually to maintain the UK’s leading position as EMEA’s largest internet advertising market and internet access growing at 6.4% annually (CAGR).
Comparisons for the industry
In the following series of graphics on advertising, print to digital, fixed to mobile, west to east and broadcast; we illustrate where the entertainment and media industry will be in 5 years time.
The Global entertainment and media outlook, contains detailed industry statistics for 48 countries and forecasts the trends in the Global Entertainment & Media industry over the next five years in 13 subsectors.
Different segments of the Entertainment & Media sector are at different stages of digital maturity, as consumers embrace digital content on mobile devices. But as the industry finds itself at “the end of the digital beginning” leaders within companies will have to decide quickly where in the digital value chain they want to position themselves.