PricewaterhouseCoopers’ Global entertainment and media outlook 2010-2014 forecasts that the UK entertainment and media industry will be worth £56billion by 2014. Consumers are demanding content anytime, anyplace, anywhere, and Phoenix from the flames: The future media organisation explores how media organisations need to adapt to these demands in order to be successful.
Under intense pressure to secure long term revenue streams, media companies need to find ways to monetise their content in the digital world fast. Having focussed on cost reduction strategies to survive the recession, many companies find themselves with operating models that do not allow them to take advantage of changes in the industry.
Phoenix from the flames sets out our thoughts on the potential operating models that media companies can adopt to ensure they remain agile, strong and competitive, ready to take advantage of changing consumer demands. It also identifies specific steps companies can take to ensure they take advantage of this changing competitive landscape.
Please click here to download Phoenix from the flames: The future media organisation.