Proving its worth - Audience measurement and advertising effectiveness

It is often said that half of advertising spend is wasted but we are convinced that in the near future the smartest advertisers, media planners and content owners will have the evidence to show that this is no longer the case. 

We passionately believe that advertising revenues will be generated based on content owners’ ability to offer credible metrics which define and measure audience reach and engagement across a range of platforms such as print, website, tablet, smartphone and television.

Our audience measurement team has developed a range of innovative cross-platform reach and engagement metrics which can assist content owners in setting their pricing strategy and which can help advertisers to plan more effective campaigns.  These tools can be used to demonstrate that an engaged audience really does deliver value to the advertiser.

Innovation to industry standard

Our multi-platform audience measurement service is revolutionising the publishing industry, merging data sources to create a truly integrated, de-duplicated picture of the size and quality of a publisher's audience across multiple platforms - print, website, tablet, smartphone.

This enables publishers to prove the size and quality of their audience and set an appropriate pricing strategy, it also enables advertisers and their media agencies to plan more effective campaign strategies.

  • Total Audience Certificate - Working with the Audit Bureau of Circulation UK (ABC), publishers and advertising agencies to develop a groundbreaking new UK industry standard;
  • Marketing Innovations Award - our work with United Business Media was short-listed for “marketing innovation” at the 2012 British Media Awards;
  • Audience Measurement Award - Our work with the Financial Times won the “audience measurement” award from the Internet Advertising Bureau of Europe in summer 2012;
  • Cross Media Project of the Year - our contribution in driving the new UK multi-platform audience industry standard led to us winning the “cross media project of the year” at the 2013 British Media Awards.

British Media Awards 2013 winner

British Media Awards 2013 logo

Our contribution in driving the new UK multi-platform audience industry standard led to us winning the “cross media project of the year” at the 2013 British Media Awards. Feedback from the judges:

"With the proliferation of mobile devices, it’s become increasingly important to track audiences across platforms. This winner is a credible alternative to current metrics that demonstrates great innovation ... and will be welcomed by the industry!"