It is often said that half of advertising spend is wasted but we are convinced that in the near future the smartest advertisers, media planners and content owners will have the evidence to show that this is no longer the case.
We passionately believe that advertising revenues will be generated based on content owners’ ability to offer credible metrics which define and measure audience reach and engagement across a range of platforms such as print, website, tablet, smartphone and television.
Our audience measurement team has developed a range of innovative cross-platform reach and engagement metrics which can assist content owners in setting their pricing strategy and which can help advertisers to plan more effective campaigns. These tools can be used to demonstrate that an engaged audience really does deliver value to the advertiser.
Our multi-platform audience measurement service is revolutionising the publishing industry, merging data sources to create a truly integrated, de-duplicated picture of the size and quality of a publisher's audience across multiple platforms - print, website, tablet, smartphone.
This enables publishers to prove the size and quality of their audience and set an appropriate pricing strategy, it also enables advertisers and their media agencies to plan more effective campaign strategies.
Our contribution in driving the new UK multi-platform audience industry standard led to us winning the “cross media project of the year” at the 2013 British Media Awards. Feedback from the judges:
"With the proliferation of mobile devices, it’s become increasingly important to track audiences across platforms. This winner is a credible alternative to current metrics that demonstrates great innovation ... and will be welcomed by the industry!"