Disrupting Utilities

Is it anyone’s game?

A potential revolution for the utilities industry is being led by advancements in smart home technology, real time data becoming available and evolving customer expectations. In a sector that is becoming increasingly digital, distributed and personalised, the door is wide open for truly innovative companies.

What do your customers really want now?

Do consumers understand the potential of smart energy products to ease their busy lives and reduce their energy bills? We surveyed over 2,000 UK households to find out.

Our research shows that 72% of people are unlikely to introduce smart home technology in the next two to five years. Nevertheless, of those who already own a smart device, the impact in the day to day running of their homes is significant.

We believe this is because many customers still don’t really understand the range of smart energy products on offer, but that much like the adoption of smart phones and other smart technology - momentum will build at an accelerating pace rather than subside.

The results provide insight for companies to understand what consumers want and how to take advantage of the ‘Internet of Things’ energy revolution in the home. View our key findings and meet the smart home consumer personas that emerged from our survey.

Are customers interested in purchasing smart home technology? 72% of people say they are unlikely to introduce smart home technology in the next 2-5 years.
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What does the disruption mean for….?

Disruption in the Power & Utilities industry has repercussions across many areas and affects multiple stakeholders. We have started to explore some of these impacts through a series of videos and blogs. What will be the impact on climate change, fuel poverty and communities? How will investment in capital projects and technology be affected and what are the cyber security challenges? 

Click on the boxes below for videos and blogs exploring each topic.

The Smart Energy Business Revolution

We surveyed over 500 UK businesses to understand their investment decisions in smart technology and the message was clear: utilities currently hold the power in the Smart Business Revolution and can take advantage of new revenue opportunities.

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Connected home

We believe that smart technologies will be one of the most dominant drivers of change within the industry.

Companies that are giving consumers real-time information and control over their spend, as well as providing options on how they interact with a product are winning market share around the world – you only have to look at Uber and Airbnb.

Smart technologies provide companies with the ability to enrich consumer’s lives within an individual’s most valuable asset - their home. Developments in digital technology are leading to the unbundling and recombining of industries, creating new markets and sources of value.

The opportunity is endless, however the same question applies – for whom?

What does a connected home look like and where do the opportunities lie? To help answer this question, we are looking at the connected home through distinct consumer lenses to help highlight the smart technology touch points.

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Connected home items

Further reading

Capturing value from disruption

Technology and innovation in an era of energy transformation

Megatrends

The five global shifts reshaping the world we live in. 

Digital fitness assessment app

PwC’s Digital Fitness Assessment app will show you where to engage & develop your business, plus understand the benefits of digital transformation and strategy.

Contact us

Steve Jennings
UK power and utilities leader
Tel: +44 (0)20 7212 1449
Email

Richard Hepworth
Director
Tel: +44 (0)207 804 3707
Email

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