On Media - 4th edition

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On Media: Navigating Choppy Waters (Issue 4)

September 2008

The latest On Media is now available and includes the following articles:

Managing through the credit crunch – intangibles must play their part

• Music, film and broadcast companies are sitting on a potential $40billon goldmine of intangible assets.
• Businesses, lenders and investors may benefit from re-exploring the potential for leveraging intangible assets further – a rich and, in some cases, relatively untapped resource within the E&M industry.
• With securitisation markets effectively closed, businesses or lenders may feel like this is not the time for risky experiments; however, an appetite to innovate and a willingness to invest some time and effort in resolving issues may well pay dividends in uncertain times.

Online advertising through the downturn - weathering the storm

• Recent reductions in GDP have resulted in a shift in overall ad spendonline, with search in particular set to dominate the market with 30 per cent growth rate in the UK in 2008.
• Despite the economic environment, and in line with the cultural transition set by the net generation, large proportions of this reduced spend is now being spent online.
• Advertisers are leaving online display behind and turning towards formats that are more measurable and demonstrate return for investment.
• The current economic downturn has begun to impact advertising spend, however, online is out in front weathering the storm and navigating safe passage through the downturn.

View our podcast on Online advertising through the downturn - weathering the storm