Liz is head of research for Hospitality & Leisure at PricewaterhouseCoopers. She has worked in the tourism sector for over 30 years, joining PwC in 1999. Prior to that she initiated and developed the research capability of several hospitality and leisure consultancies. She is an acknowledged expert in the sector and has authored numerous publications. At PricewaterhouseCoopers this includes launching the flagship journal Hospitality Directions Europe in January 2000 which includes an analysis of hot topics and as a part of this publishing a twice yearly forecast of hotel performance in the UK.