The importance of short term objectives


In our series of videos focused on private businesses and their plans for next steps, Chief Executive Officer of Steelite International, Kevin Oakes, tells us about his short term objectives.

Steelite International is a supplier of tableware to the hospitality industry. The business was formed in 1983 and was born out of the old Royal Doulton Group.

In this video CEO, Kevin Oakes, talks about the plan to rebrand some of their traditional product for a new, younger audience.