Managing expansion and the importance of overseas markets

 

In our series of videos focused on private businesses and their experiences of moving through the growth and expansion stages, Chief Executive Officer of Oxygen8 Communications Ltd, Shane Leahy, tells us how their strategy has led to success.

Oxygen8 Group is a global provider of integrated mobile solutions.
Headquartered in Birmingham UK, Oxygen8 also has offices in London, Australia, Canada, Caribbean, Ireland, Kenya, South Africa, USA, Singapore and Uganda.

In this video CEO, Shane Leahy, talks about how the business has successfully managed their expansion phase and the importance of overseas markets to their strategy.

Shane talks about the value of breaking into the less traditional markets such as East Africa and the challenges and benefits that this can bring.