Pick ‘n’ mix: Meeting the demands of the multi-channel shopper - What are the implications for retailers?

Profiting from the acceleration in multi-channel shopping is high on the list of challenges for retailers. As consumer needs change at a faster pace, greater flexibility to continually alter and adapt business models are increasingly critical.

Shoppers haven’t abandoned physical stores yet, but are using shops for different things and in different ways. Our analysis shows that the reason people go shopping is growing increasingly polarised between the two extremes of entertainment and convenience - a number of retailers are already grasping the implications of this trend and are adapting their advertising and store formats accordingly.

In this short video Puneeta Mongia, author of our report Pick ‘n’ Mix - meeting the demands of the multi-channel shopper, explains what the implications are for retailers in a multichannel world.