Pick ‘n’ mix: Meeting the demands of the multi-channel shopper - How can retailers be effective in a multi-channel world?

So what is multi-channel retail and how can you be effective as a multi-channel retailer?

In this short video Puneeta Mongia, author of our report Pick ‘n’ Mix - meeting the demands of the multi-channel shopper, explains how retailers can be more effective in a multi-channel world.