What’s in Store?

Back to basics

There are three trends that were already obvious at the beginning of last year’s Christmas trading season. Firstly, there is a rather pessimistic consumer outlook for the foreseeable future. At the same time, there is an ever greater proportion of consumers' available spend going online, and becoming more sophisticated as it does so. Thirdly, the major high street players are trying to create competitive advantage with new technologies and social media. How should retailers address these challenges?

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