Results from our multi-channel research show that the supply chain is becoming increasingly important for consumer and retailer relations.
Supply chain management is a major area where retailers will have to adapt to survive in the new multi-channel world.
Our latest study into multi-channel retail shows that many consumers are opting to shop from a concentrated portfolio of favourite outlets and of the top ten reasons given for this loyalty, five of them were related directly to the retailer’s supply chain.
Read our short article, and watch Oliver Sargent, Partner, Supply Chain, share his thoughts on multi-channel retail to find out more.
