Profitable growth in a digital age: From multi-channel to Total Retail
The UK retail sector has responded to the challenges of digital commerce by attempting to manage on a multi-channel basis. But it’s becoming increasingly clear that the costs and complexities of doing this are simply too great. We believe that what retail needs now is a new mind-set, new skills, and a new organisational design. It’s a new business model, and we’re calling it Total Retail.