Uncovering B2B social media

Social media is changing the way businesses need to engage with customers.

B2B social media may still be in its infancy, but there are some clear market drivers that are forcing change to happen quickly.

  • Business audiences and buyers are influenced by the same forces that influence retail consumers. In fact, they are those consumers.
  • Mobile devices are blurring the division between personal and professional life, and allowing us to stay connected regardless of time or place
  • Employees expect to work in an environment where staff collaborate to solve common problems

This publication explores the drivers shaping B2B social media, examines levels of social media maturity and the opportunities, and shares guidance on how much to invest, how to measure returns and how to effectively manage risks