Economic Appraisal

The tough economic environment is here to stay

In the ‘new normal’, businesses from all sectors of the economy and public bodies will have to behave more strategically to be profitable and sustainable. They will need to accept and understand the new macroeconomic reality, while acknowledging that consumers are becoming more savvy, the challenges and opportunities of the digital age, and that issues like sustainability and demographics are climbing up on the political agenda.

Businesses who excel will find their commercial opportunities in improved pricing, considered and financially profitable investment, and the emerging markets.