Sales and marketing

We help our clients unlock the potential of their sales and marketing capabilities to improve performance and drive sustainable organic growth.

What our clients say

"I was particularly impressed by PwC's knowledge of our sector and business and the insights they were able to draw very quickly - thanks for your support, hard work, expertise and understanding."
Head of Corporate Development, major UK supermarket

“Overall it was excellent. The quality of the output; the quality of thinking. Their ability to get an understanding of the business very quickly.”
Large UK Media company, Strategy Director

  • How can we optimise pricing to enhance profitability?
  • How can we optimise our sales channels to market to improve profitability?
  • How should we adapt our channel strategy to market changes?
  • How can we ensure that our go-to-market approach is consistent with our strategy?

We combine strategic insight, rigorous analysis and in-depth industry expertise with access to PwC's market leading global network of industry and functional specialists, local knowledge and resources.

How we can support you

Pricing: pricing is a key growth and profit lever, particularly in developed economies which are experiencing low volume growth, volatility in demand and bouts of high inflation. We have an approach that considers pricing from different perspective which will highlight opportunities to improve performance in your business

  • Sales and channel management: sales and channel investment are key cost drivers for most businesses and are critical components of the customer experience. We can help you your organisation gain competitive advantage through identifying and capturing opportunities to improve sales performance and channel management

What makes us different

Our strategy practice is recognised for providing rigorous views of businesses and insightful, practical solutions with highly engaged, high calibre teams. For our sales & marketing advice, this means:

  • Strategy adviser of choice. Our financial and corporate clients choose to work with us to solve their most difficult problems and unlock their biggest opportunities
  • Insightful and practical solutions. We bring an unrivalled mix of capabilities and experience to develop solutions that can be implemented. We have deep sector knowledge with access to the functional and local expertise of network of 170,000 people across the world
  • Highly engaged, high calibre teams. We have outstanding individuals who work with clients to get things done. Our people get great feedback on what it is like to work with us