Technology Executive Connections - Volume 7

 

Staying the course for globalisation: a business imperative

 

April 2010

 

In times of financial and economic uncertainties, companies are looking for ways to not only build revenues but also to contain costs. With these two goals in mind, globalisation has become an even more attractive strategy for technology businesses.

 

However, economic conditions are impacting the barriers faced by companies looking to expand around the globe and the emphasis on meeting short-term goals rather than maintaining a long-term strategy could be affecting returns on investment.

 

In this issue, we explore how companies are changing their approach to globalisation and what this may mean to their long-term vitality. To do this, PwC surveyed over 150 senior technology industry executives worldwide, and conducted in-depth personal interviews with industry leaders.