Building and sustaining trust

In an era of increasing connectivity and intensifying public scrutiny, trust is the lifeblood of any organisation - a critical asset in ensuring a business’s long-term survival and success. The aftermath of the recent financial crisis has demonstrated both the vital importance of trust, and the severe consequences to economic prosperity when it is undermined by perceived untrustworthy behaviour.

While it is hard to measure, we believe trust should be a key component of boards' and shareholders' agendas as we move into a more volatile and challenging era. Read our latest article by Richard Sexton Trust and expertise: two indivisible sides of the same coin 

"...expertise and trust are not just linked, but indistinguishable. An expert without trust cannot really be an expert."

Richard Sexton, PwC

Trust in business


In this video, Patrick Figgis, Richard Sexton, Alison Sharpe and Graham Williams of PwC explore the issue of trust in order to stimulate further thinking, discussion and debate around what more is needed to enable trust in business to flourish.


Points of view

Trust: the behavioural challenge 

In this second paper, we focus on how trust has increasingly become susceptible to an organisation's culture and behaviour and pose some key questions all boards should consider in embedding a culture of doing the right thing.

Trust: the overlooked asset

In the first in a new series of papers on trust we seek to shine a light on the importance of trust and to generate insights and questions around the pivotal role it plays in business.