Annual report 2016: Our strategy and business model

Our purpose is to build trust in society and solve important problems. This focus informs the services we provide and the decisions we make. We know that to achieve this we need to be innovative, responsible and attract outstanding people, and this is recognised in our strategic aim to be ‘the leading professional services firm’.

Demonstrating genuine leadership is more important to us than size or short term revenue growth. This is reflected in our KPIs and it is a differentiator that we are proud of. We invest in innovation and long-term growth, and we manage our business for quality, profit and sustainability.

Our strategy is therefore built around five priorities: be technology enabled; deliver exceptional value to our clients; empower our people; lead by example and invest in sustainable growth.

Our people remain central to our business model. Attracting the right talent continues to be paramount and as a progressive employer we will continue to develop a diverse and agile workforce. We believe we create exceptional insight through a learning and entrepreneurial culture and focusing on the value our clients are looking for.  We’ll also continue to acquire companies with specific expertise where needed, and to apply technology in new ways to deliver distinctive solutions to our clients.

PwC strategy and business model

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