Twenty-four members of the public joined us in a ‘Citizens’ Jury’ for two days to consider what they felt businesses needed to do to build trust in society. Read a snapshot of the actions they came up with.
The 24 members of the public who took part in our Citizens’ Jury on Trust in Business in March 2015 proposed a wide range of tangible actions for businesses to take to build trust in society. Three over-arching themes emerged:
Our citizen jurors discussed how they thought businesses should behave in relation to four important groups: employees, customers, suppliers, and society more broadly.
Citizens saw the way businesses treat their employees as a powerful driver of trust as it was considered to be reflective of a deeper set of values. Recommended actions included:
Taking the time and effort to consider the needs of customers – and taking proactive, unprompted actions to meet their needs - was seen as another strong indicator of trustworthiness. Recommendations included:
Most jurors’ limited experience of businesses’ relationships with suppliers made this harder to consider. Recommendations for trust-building actions in this area included:
The relationship between businesses and wider society was less clearly established in citizens’ minds, pointing to opportunities for businesses to demonstrate its positive contribution. Recommendations for trust-building actions in this area included: