An assessment of the size and impact of the UK research and evidence market, commissioned by the Market Research Society (MRS)
in Gross Value Added (GVA)
FTEs in the sector
Market value growth since 2012
growth within Data analytics
PwC’s analysis has revealed that the UK business of evidence market currently generates £4.8 billion in Gross Value Added (GVA). From a £3bn market in 2012 that was looking to new ways to improve old processes, the UK’s research market has exploded by over 60%, driven by data analytics, insight generation and social media and web-traffic monitoring. This means that the business of evidence market has significantly outpaced the growth in the UK economy as a whole, which showed growth of only 8.7% over the same period. And with £4.8 billion representing 0.3% of total UK GDP, the UK research sector has revenues larger than the music industry and the also PR and communications sector.
Honor Mallon, PwC r2i Lead Partner, introduces the Business of Evidence 2016.
The Business of Evidence 2016 study consisted of 3 main stages:
This involved building on the results of The Business of Evidence 2012
An online survey was constructed and launched
Key stakeholders in the Market and Social Research sector were asked to undertake depth interviews to provide their views on the market and how it has grown and changed since the 2012 study. These interviews along with the online survey results were used to supplement and enhance the intelligence gleaned from the desk research.