Commercial awareness

Come prepared to talk about a business issue that interests you, as you could be asked to discuss this in detail during your interview.

How do your experiences count?

Before your interview, take some time to think about your own business awareness. For example, you might have a part time job, or could have completed an internship. With these experiences in mind, ask yourself the following questions about your employer and their business:

  • What's the nature of their business?
  • What's their main product or service?
  • What type of business or economic climate do they operate within?
  • Who are their main competitors in the market and why?
  • What makes the business successful (or not)?
  • If you were in charge of that business, what changes would you make?
  • Are they currently facing any issues?
  • What skills have you learned from your own experiences?
  • How will these skills help you in future jobs?

These few examples aren't an exhaustive list, but hopefully they'll help you think about the kind of questions you might get asked in an interview situation.

Your interest and awareness of business will be assessed during the selection process and isn’t something that can be developed the night before an interview. Come prepared to talk about a business issue that interests you, as you could be asked to discuss this in detail during your interview.