Duncan Wardley

Director, PwC United Kingdom

Duncan is a Director within PwC's Research to Insight (r2i) practice and a subject-matter expert in behavioural and cultural change. Over the past two decades he has held leadership positions in industry as well as large consultancy practices and has spent the past 15 years leading major behavioural change programmes in both the public and private sectors. Over the last five years Duncan has helped a range of Financial Services clients to embed behavioural change and desired risk cultures. As part of this work, he has led the development of PwC’s Conduct First methodology.