Fedelma Good

Fedelma Good

Director, Data Protection Strategy, Legal and Compliance Services, PwC United Kingdom

I am Fedelma Good, a director and a member of the leadership team in PwC’s Data Protection Strategy, Law and Compliance Services team.

I have a particular focus on assisting clients on technology, marketing, regulation and information/data management issues. I joined PwC in November 2017 from Barclays UK, where I was Director of Information Strategy and Governance. I am also a Licentiate of the Institute of Bankers in Ireland, an Industry Commissioner on the board of the Direct Marketing Commission, an honorary fellow of the Institute of Direct and Digital Marketing (IDM) and am enrolled on the UK DMA’s (Direct Marketing Association) Roll of Honour. I have also chaired and contributed to a number of industry working groups including those relating to open data, cookies and the development of best practice guidelines for the use of data for marketing purposes.

I am also responsible for the firm’s MyDPO proposition, a series of tools aimed at helping clients achieve GDPR-compliance in the operational day-to-day layers of their business.


  • Data Protection and Privacy
  • Direct Marketing
  • Technology