Madeleine Thomson

Partner, Advisory

Madeleine is a highly experienced partner, operating at board level, who leads our Technology Consulting business in the UK. Madeleine focuses on helping organisations transform their business models through strategic technology investment and innovation. Working predominantly in the Private sector and specialising in Retail & Consumer, she has helped some of the UKs largest retailers unlock the value of technology to support large scale change programmes and growth priorities.

Madeleine has over 20 years’ experience as a consultant, having joined PwC in 1994. During this time she also spent two years on secondment with the BBC to support the management board, redesigning the BBC’s non-programme making functions. For the last ten years, Madeleine has mainly worked in the retail sector, working with some of the UK’s largest and most-loved brands, including Asda and Greggs, helping them to work smarter and grow faster. She has delivered a number of transformation programmes that respond to industry trends and have a management focus, combining deep technical skills in response to clients’ changing needs.

In her spare time Madeleine sits on the Board of Ilkley Literature Festival and enjoys tennis, walking, travel, cooking and wine.

Blog content:


  • Operating models and the Grocery sector