Samantha Sayers

Solicitor, Data Protection Strategy, Legal and Compliance Services, PwC United Kingdom

Samantha is an experienced Manager and Solicitor in PwC UK’s Data Protection Strategy, Legal and Compliance Services team. Samantha trained and qualified at the international law firm Field Fisher LLP, specialising in Privacy, Security & Information Law. She has also worked as in-house privacy legal counsel for numerous global businesses including a global music streaming company, global banking company, Dentsu Aegis Network Limited (global marketing agency), Astellas Pharmaceuticals, BP, Vodafone and WABCO (global automotive company).

Samantha has extensive experience of leading global privacy projects including assisting clients with GDPR readiness and business-as-usual compliance, data subject rights handling, risk management, audits of policies/procedures, security breach incidents and advising on data transfer agreements and BCR-related documentation. Samantha's pragmatic approach and technology knowhow means she is particularly adept at advising clients on how to embed privacy by design and undertaking privacy risk assessments, particularly in the technology and pharmaceutical sectors.

She regularly writes for numerous publications including the Data Protection Law & Policy Journal. She is also a member of the Editorial Board for the Journal of Data Protection & Privacy.