Zena Alston

Director, PwC United Kingdom

Zena is a Director in the firms’ Operational Restructuring team and has experience in working with businesses undergoing significant organisational change or facing acute financial and operational issues.

She has worked across a variety of sectors (logistics, services, retail, travel, oil and gas, leisure, and public sector) with a focus on delivering rapid results and sustainable change. To do this she works closely alongside management to build strong, trusted relationships and focuses on providing “hands on” support, not just advice.

Key Skills include:

  • Zero Based budgeting
  • Third party spend reduction 
  • Turnaround/Transformation
  • Complex stakeholder management
  • Programme management
  • Merger integration