Do consumers understand the potential of smart energy products to ease their busy lives and reduce their energy bills? We surveyed over 2,000 UK households to find out.
Our research shows that 72% of people are unlikely to introduce smart home technology in the next two to five years. Nevertheless, of those who already own a smart device, the impact in the day to day running of their homes is significant.
We believe this is because many customers still don’t really understand the range of smart energy products on offer, but that much like the adoption of smart phones and other smart technology - momentum will build at an accelerating pace rather than subside.
The results provide insight for companies to understand what consumers want and how to take advantage of the ‘Internet of Things’ energy revolution in the home. View our key findings and meet the smart home consumer personas that emerged from our survey.