We recently undertook research on behalf of the FIA Foundation examining approaches to corporate fundraising, with a particular focus on micro-donations. This was performed through desk-based analysis of existing micro-donation schemes and interviews with 11 senior individuals from multi-national corporations. The report noted the wide variety of objectives held by corporates for charity partnerships, some of the key drivers for selecting charity partners and noted the importance for charities in targeting and researching corporate priorities when making approaches.
The results of our research are presented within FIA Foundation's report 'In For A Penny' as part of their 'Financing for Development' series.
Download the report here