We have provided multi-platform audience measurement solutions to global and UK media owners since 2009. Our work won the Internet Advertising Bureau ‘Audience Measurement’ award in 2012 and ‘Cross Media Project of the Year’ at the British Media Awards in 2013. We have also performed work on predictive demographic modelling for VoD users and audiences of shared devices.
Our revolutionary multi-platform audience measurement service merges data sources to create a truly integrated, de-duplicated picture of the size and quality of a media owner's global audience across multiple platforms - print, website, tablet, smartphone.
This enables media owners to prove the size and quality of their audience and set an appropriate pricing strategy, and enables advertisers and their media agencies to plan more effective campaign strategies.
Click here to see Sam Tomlinson on the Guardian website discuss the value of audience measurement data to publishers and advertisers.
Click here to see Sam Tomlinson on the Guardian website discuss the future of media buying and advertising sales.
Our Halo technology performs complex data integration and de-duplication calculations in real-time, making the results available in a simple user interface. The latest version of Halo includes detailed campaign planning functionality, giving campaign reach/frequency data across multiple platforms. To find out more about Halo please watch the videos on this page.
The importance of our work has been widely recognised: