We are a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.
Media assurance, or media audits, are now an unavoidable cost of media buying. PwC’s integrated media insight services support advertisers, agencies and media owners by delivering trust and transparency across the advertising ecosystem. Our team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. We are fully respectful of data privacy and client confidentiality. In addition, our staff are unlikely to leave PwC to become media planners or buyers, ensuring no information leakage when staff change roles.
At PwC our goal is a positive reset of client/agency relationships, based on trust and transparency, delivering benefits to all sides. We deliver a new approach to media assurance.
In 2016 PwC acquired Rickards Media Services (Rickards), one of the UK's foremost media auditing firms. The London based company, which is the market leader in auditing media trading deals in the United Kingdom and Republic of Ireland, employed eight staff who become part of the PwC team based in London, including founder David Rickard. The arrangement has brought benefits to Rickards clients by aligning our media and audit credentials with Rickards' 35 years of deep sector knowledge and contacts.
The Future of…The Ad Business
When it comes to the battle for attention, we could learn some lessons from Cannes, says Sam Tomlinson, partner at PwC.
Knowing how your advertising spend compares to that of your competitors is an important benchmark that allows you to save money; and using media auditing and benchmarking pools is the definitive way to do this. Or is it? It’s time to question the value of these pools.