Media insight & Assurance

We are a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.

Media assurance, or media audits, are now an unavoidable cost of media buying. PwC’s integrated media insight services support advertisers, agencies and media owners by delivering trust and transparency across the advertising ecosystem. Our team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. We are fully respectful of data privacy and client confidentiality. In addition, our staff are unlikely to leave PwC to become media planners or buyers, ensuring no information leakage when staff change roles.

At PwC our goal is a positive reset of client/agency relationships, based on trust and transparency, delivering benefits to all sides. We deliver a new approach to media assurance.

Our services include:

  1. Pitch and contract support - what needs to be right from the start?
  2. Media assurance - how can you demonstrate transparency?
  3. Digital and programmatic - how should you navigate the digital minefield?
  4. Campaign assessment: trust analytics and market mix modelling - did your campaign reach the right audience and deliver real value?

In 2016 PwC acquired Rickards Media Services (Rickards), one of the UK's foremost media auditing firms. The London based company, which is the market leader in auditing media trading deals in the United Kingdom and Republic of Ireland, employed eight staff who become part of the PwC team based in London, including founder David Rickard.  The arrangement has brought benefits to Rickards clients by aligning our media and audit credentials with Rickards' 35 years of deep sector knowledge and contacts.

Read the full press release

Articles and blogs

Contact us

Sam Tomlinson
Media Insight & Assurance
Tel: +44 (0)20 7804 0726

Clare Matthews
Tel: +44 (0)20 7213 4525

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