Media insight & Assurance

We are a neutral independent party committed to delivering trust and transparency across the advertising ecosystem.

Media assurance, or media audits, are now an unavoidable cost of media buying. PwC’s integrated media insight services support advertisers, agencies and media owners by delivering trust and transparency across the advertising ecosystem. Our team includes marketeers, researchers, statisticians, lawyers, auditors, ad-tech specialists and ex-agency leaders. We are fully respectful of data privacy and client confidentiality. In addition, our staff are unlikely to leave PwC to become media planners or buyers, ensuring no information leakage when staff change roles.

At PwC our goal is a positive reset of client/agency relationships, based on trust and transparency, delivering benefits to all sides. We deliver a new approach to media assurance.

Our services include:

  1. Pitch and contract support - what needs to be right from the start?
  2. Media assurance - how can you demonstrate transparency?
  3. Digital and programmatic - how should you navigate the digital minefield?
  4. Campaign assessment: trust analytics and market mix modelling - did your campaign reach the right audience and deliver real value?

Articles and blogs

Contact us

Sam Tomlinson

Customer, Marketing & Media Insight, PwC United Kingdom

Tel: +44 7811 453111

Clare Matthews

Manager, PwC United Kingdom

Tel: +44 (0)20 7213 4525

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