In the search to identify the worlds top City of Opportunity, 30 cities all global capitals of finance, commerce and culture were analysed and compared.
London the home of Big Ben, Buckingham Palace, and Wimbledon proudly claims first place for the second time running! Edging further away from its closest rivals.
London is dominant thanks to its Economic Clout, Intellectual Capital and Innovation and being the leading City Gateway.
The city is an exceptionally well-connected global hub, popular with businesses and tourists alike.
The number of Global 500 companies and the worlds highest ranking universities demonstrate London’s dedication to growth in both an economic and an educational sense.
The capital also stands out not only for the widespread use and the maturity of it’s technology, but also for the diversity of it’s cultural offering. It came top in its attractiveness to employees looking to relocate and is one of the best cities for young people to live and work.
However, reaching the top doesn’t come without a price. London is the most expensive city for business occupancy and cost of living. There is also room for improvement when it comes to sustainability, including recycling and public park spaces.
There are opportunities for development but it’s a great result for London overall, with it’s outstanding accessibility, financial strength, and dedication to innovation. Leaving the EU will bring challenges, but London is resilient, agile and great at adapting. The city is in a strong position to seize the opportunities that lie ahead.
As the world’s City of Opportunity, it’s easy to see why we’re all passionate about London.
Marketing, PwC United Kingdom
Tel: +44 (0)7718 978193
London region marketing, PwC United Kingdom
Tel: +44 (0)7711 562099